- AI names CLAW more often: Brand Coverage moved from about 28% to 32%. We still lead Optima on share of those mentions.
- Organic sessions bounced week over week (67 vs 62). Still soft versus last year (103).
- Google Search volume was softer, but average position improved (about 6.38 to 5.61).
- Homepage “tax attorney” impressions fell a bit (about 4.5k to 3.1k) but clicks stayed near zero. Same problem, smaller footprint.
01 · ORGANIC SESSIONS
02 · CLOSED CASH BY CHANNEL
03 · AI BRAND COVERAGE AND SHARE OF VOICE
04 · GOOGLE SEARCH CONSOLE
05 · AI REFERRALS
06 · ADS SPEND AND CPA (FRIDAY PACK)
07 · LEADS YEAR OVER YEAR
Keep CLAW #1 in AI answers
What: Keep publishing content AI tools already cite.
Why: Brand Coverage rose 28% to 32%. Share of voice still leads Optima (32 vs 26). Free discovery we should not waste.
Who: Cammie measures weekly. Vera owns citation content.
Close Money / CBS / Best Lawyers citation gaps
What: Get CLAW onto or next to those roundups AI and Google still cite without us.
Why: Those sources steer trust. If we are missing, competitors fill the slot.
Who: Vera. Same open item as last Monday.
Fill attorney cost / hire / payroll answer gaps
What: Publish clear pages for cost, when to hire, and payroll tax help.
Why: AI still shows blanks or rivals on those high-intent questions. Midweek deepen stayed on hold, so this carried forward.
Who: Vera writes. Sloane puts them live.
Watch homepage “tax attorney” lag (no redesign)
What: Keep watching www homepage impressions with almost no clicks. Do not redesign yet.
Why: About 3,132 impressions and 0 clicks this week (was about 4,500 / 1). Same leak, slightly smaller.
Who: Cammie watches. Sloane only if we decide to change something.
Fix Trustpilot URL
What: Point Trustpilot at the live site, not old clawtax.com.
Why: Mismatched review links look sloppy and weaken trust.
Who: Sloane.